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- Infrastructure – To develop a conducive facilities to support the activities of International expansion of Malaysian franchises
- Research & Education – To provide an up-to-date market research report on international market to Malaysian franchise players and to develop a holistic training programs to enhance the knowledge of Malaysian franchise fraternity in International Franchising
- Financing Assistance – To assist franchisors financially in International expansion activities
- Marketing – Marketing will focus solely on assisting Malaysian franchises during International Franchise Trade Mission organised by MDTCC.