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Program Objectives

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Enhanced Franchise Development Program (EFDP)

In 2013, the services sector contributed 55.2% to GDP. To achieve the target of 60% by 2020, the Government will boost the services sector by implementing several initiatives such as Implementing the Services Sector Blueprint, Setting up a Services Sector Guarantee Scheme, Establishing a Research Incentive Scheme for Enterprises (RISE), Reintroducing the Services Export Fund (SEF) and Strengthening the Franchise Development Scheme.

During the 2015 Budget speech, the Prime Minister Y.A.B. Dato’ Sri Mohd. Najib Tun Abdul Razak,  announced a RM20 million budget allocation for Franchise Development Scheme or EFDP to be implemented by KPDNKK and MFA. 

EFDP is an enhancement program for the existing Franchise Development Program (FDP). The prime focus of EFDP will be to nurture and encourage more franchise exports to foreign countries.

Currently there 66 franchise brands penetrated to 65 countries with more than 2,500 outlets.


Objectives of EFDP

  1. To Build capabilities for developing franchise in international markets
  2. To assist local franchise brands to penetrate international markets
  3. To enhance international expansion knowledge to export ready and potential export ready franchises.
  4. To reduce international expansion cost by franchisors